Tencent’s original messaging programme, QQ, was one of the first social goods available to Chinese internet users. The QQ network formed the foundation for the now-ubiquitous WeChat.
The QQ’s story is both uplifting and terrible – at least in terms of app-related sorrow. Every marketer who wants to comprehend the Chinese social media landscape should be aware of this.
QQ affected the growth of China’s web and mobile web as the country’s first and most popular messaging service. QQ has withstood the struggle despite being founded in 1999 (5 years before Facebook). It has also eluded repeated attempts by its founders to demolish it.
You’ve probably heard of QQ, the world’s largest social networking network. QQ is so enormous that it holds the Guinness World Record for having the most simultaneous online users. You don’t need to engage in QQ Messenger spy to gauge its popularity.
There are millions of users and a thriving community in 80 countries. With the built-in conversation translator, you can break down linguistic and cultural boundaries. It’s simple to share media and documents with QQ contacts. Users may make free, high-quality video calls.
QQ offers games and entertainment applications because to its younger user population, but WeChat provides services including as mobile payments and location-based services due to its more adult user base.
You may create a QQ account with either a phone number or an email address. After you’ve downloaded and started the software, there’s a button on the interface to sign up for an account. It’s completely free, and the process is simple. You’ll be signed in and able to start browsing for new friends after you’ve created your account. You may explore all of the possibilities and learn about some of the things you can do with it.
The Chinese are as acquainted with the charming trademark penguin image as outsiders are with the Google logo. More than 200 million QQ accounts have been created, and over 176 million individuals can be online at any given moment. Almost majority of them are Chinese, which means there are a lot of potential new buddies to pick from.
Tencent’s original product, QQ, is now one of the world’s top Internet corporations. Tencent’s founder, Ma Huateng, sometimes known as “Pony Ma,” received his early funding from strong tycoon Li Ka-shing through his male connections in his hometown.
The features offered by QQ International leave a mixed impression. For one thing, they’re boring and don’t go far beyond the usual feature set of virtually any IM client out there. You can chat with your friends, you can make new friends with literally millions of people so that they can later be bombarded with messages, emotional marks and files. You can create new chat rooms to talk to your friends about specific topics, and you have strict control over your profile settings. At the same time, there is hardly a modern IM client that does not have such a feature set. Tencent, on the other hand, made this ‘mandatory program’ almost perfect. Everything runs smoothly, the UI is very intuitive and doesn’t ask you puzzles as is often the case with IM apps.
China’s rising worldwide presence has fueled product development, as more and more foreigners flock to the country to study. QQ International is being advertised as a tool for foreigners to exchange personal or commercial instant messaging to Chinese Internet users. The client has also formed a partnership with a local foreign language media outlet to supply users with China-related information and news, as well as Chinese language training.
WeChat, on the other hand, is more popular if by “popular” you mean that one product is now more appealing than another. According to On Device, a mobile market research firm, China’s WeChat access rate is at 93 percent. It has attracted more over 300 million subscribers in only three years, whereas QQ users have increased to little over 100 million.
The distinction between QQ and WeChat is the move from desktop to mobile devices, as well as traditional Internet and mobile networks (3G, 4G). WeChat is becoming increasingly popular as the trend shifts to smartphones.
QQ is a considerably larger and heavier product, whereas WeChat is light and simple to use on mobile devices such as phones and tablets. Both are excellent tools with distinct uses based on concept and design. Again, it doesn’t take QQ Messenger monitoring to understand that!